Focus on the Learner Essay Example for Free

Focus on the Learner Essay Muftah, married with four children, is a pleasant student who is struggling in class. Muftah did not receive any English in secondary school or university. He worked as a Physical Education teacher for two years, and then was employed with the Ministry of Youth and Sports for twenty years. In his years of employment, Muftah never needed to speak or write in English until about two years ago, when he started attending International House. He says that he is now learning English because he has a lot of time on his hands. Muftah prefers to study at home, not with friends. He says that he does not focus on reading or writing; but, he enjoys practicing his speaking skills with his fourteen year old son because that’s where he feels he needs improvement. Muftah sees this as an opportunity to bond with, and encourage, his son because Muftah never got this chance when he was younger. When asked if he is interested in working in a company in the future to maintain his English, he said that he will think about it. Muftah joined International House around two years ago and has had no previous official English education. He studies English for fun and to bond with his children who are now studying English in school; so, he regards English as a social tool rather than one to grow career wise. Muftah is very cooperative in class and participates from time to time. He enjoys group work but prefers to work in pairs because he feels he learns more than when he is with a group of people. Muftah’s strengths are in reading and comprehension. In a scanning activity, he responded accurately when asked to read a letter for one minute and reply to three questions: who sent it, where was it sent from, whom was it sent to. In controlled practice of a reading text, he answers fairly accurately when working on column matching or multiple choice exercises. However, when reading longer texts, (e.g. a newspaper article on eating healthy) he finds difficulty in responding accurately and correctly, yet he seems to put things into context and tell briefly what the piece is about. His teacher says that he sometimes leans towards looking for the answer in Arabic from peers and is the least confident in class; so, he may need to be told to engage fully in English. In addition to his less obvious weakness in skimming texts, Muftah displayed mistakes which were typical to those of an Arab learner in pronunciation and grammar. When conducting a pronunciation exercise, his vowels were incorrectly placed most of the time; this may be due to interference from his L1 because Arabic has a different number of vowel sounds from English. Wednesday: /wenÉ ªzde/ scholastic: /skÉ’lstÉ ªk/ sporadic: /spÉ’rdÉ ªk/ Thursday: /teresde/ Shirt: /ÊÆ'eÉ ªrt/ socks: /sÊÅ'ks/ clothes: /klÉ’dÉ ªs/ Department: /dÉ ªpà ¦rtÉ™mÉ ªnt/ Management: /mà ¦nÉ ªÃŠâ€™mÉ ªnt/ January: /Ê’Ã ¦nu:wÉ™rÉ ª/ Also sounds such as /v/, /p/ and /Ê ¤/ were not accurate on the first attempt and replaced with a /f/ and /b/ and /Ê’/ respectively; this is due to the absence of these sounds in the Libyan dialect. In grammar, his auxiliary verbs are either lacking or placed incorrectly, for example: ‘Where you live?’ and ‘What you doing?’; however, if he is asked to repeat, he will acknowledge his mistake and self-correct it. Again, this is due to not having auxiliary verbs in Arabic, just question words. In an attempt to strengthen his skimming skills, Muftah may buy an English newspaper on his way to work (or borrow a magazine from the school library), pick an article, and try to summarize it with his son. At the end of the week, he may hand it to his teacher for homework to check, and attach a list of new vocabulary he learned from the article. That way he can develop his repertoire of vocabulary, and, at the same time, improve his reading and writing skills. If he hands in the homework three weeks in a row, he can have a break the fourth week to celebrate his accomplishment with his son. Another area I would focus on strengthening is forming the interrogative with auxiliary verbs. Divide a poster board into four (or more) categories: sports, music, animals, and history. Each category is colour-coded and should have four to five envelopes under it. In each envelope there is either a name of a personality, an important event, etc. On each envelope there is the number of points to be won, if participant answers correctly, e.g. 100, 200, 300, etc. To play the game, you will need three persons, player A, player B and a referee. The referee stands by the poster board to take out the card that the players choose. The player will then start to ask 5 questions (yes/no questions or wh- questions) to guess what is on the card. For example, in the Sports category, the card may hold Tiger Woods’ name (or another regionally familiar athlete), so player A will ask the referee: Is it a man or a woman? What game does he play? Where is he from? Does he still pay? If he guesses correctly, he gets the points if not; then, a chance is given to player B to gain the points. If neither player guesses correctly, no points are given and they can try again later.

Foreign Direct Investment On Host Country Economies

Foreign Direct Investment On Host Country Economies Globalization has changed companies international activities over the year all over the world for well developed and developing countries (Stefanini2006). Globalization; countries worldwide dissemination of the material and spiritual values are considered as beyond national borders, among countries in the economic, political and cultural values, variable gain, resolution of ideological distinctions based on the polarization of different cultural values, beliefs and expectations and better recognition of the intensification of these relations, as well as homogeneity of the differences reached a development that would be correct. Another way, globalization of economic, political, social and cultural fields, some common values beyond the local and national boundaries are defined as the spread around the world. Globalization has been seen important improvement around the world countries and economies, creating greater unity in international business and finance and rapidly accelerating the integration of developing countries into the global economy. Wit and Meyer(2005) suggested that in analysis of globalization has crucial importance which are Globalization of companies, businesses and economies. However, these trends have not in any sense been universally positive for all the countries. There are many reasons that globalization has negative impacts to different countries well developed countries have seen benefit of globalization while poor and developing countries and economies have been faced negative effect of globalization. The globalization is not just expand to investment to other countries because it is effected the host countries economical social existing and future condition such as employment rate, GDP, increase technological skills and integration and cross border cooperation. Emerging and developing countries try to attract to invest foreign investment with such as new regulations, law, reduce to borders to have global competitive advantage to attract business firms because one of the most crucial issue of development is the investment for the countries. It is not always to possible to cover all needed investment by internal resources. The process of globalization, particularly foreign capital flows to developing countries is of great importance for the development and to attract and growth foreign investment is a great change to host countries especially in the developing countries. The multinational companies have reached significant transnational trade helping by improvement of services, technologies. Foreign direct investment (FDI) decision of the firms is one of the crucial issues in term of the host country such as the market and political situation and certainty, benefits and alternatives shapes the entre strategies. Foreign Direct Investment Definition of Foreign Direct Investment FDI can be descried that activities of a business of beyond the borders of the home country and the manufacturing plant to establish of existing production facilities by increasing its capital to a subsidiary of a FDI in the different country. In the worldwide perception, foreign direct investment (FDI) is delicate to economic situation of the countries. Allen and Edward (2008) mentioned that the inadequacy of data for surveillance remains an issue in many countries. FDI growth factors demand less of the monitoring and compliances to lure the investment leading to more exposure. It was reported by The World Bank (Investing Across Borders 2010) that in 1970 global FDI total $13.3 billion and in 2007 it was $1.9 trillion however in 2009 the economic rescission affected all type business trade and FDI in developed countries dropped 41% contrast in developing countries it was 35%. There is many benefits and disadvantages of FDI in the host countries. Business firms has facilitated many new jobs, develop the skills, new technologies on the other hand impact of FDI is not always positive for example competition with local business, environmental labour right issues, undermining local government(Navaretti and Venables 2004) Foreign Direct Investment(FDI) influences the economic performance and is given various advantages to firm thus reach cheap raw materials and natural resources in different geographies, cheap cost of manufacturing process, weak labour and health safety regulations, less taxing. FDI decision is one of the most important issues companies need to carefully reviews the conditions of the host country, in line with the market situation in which competing firms choose the way of investment. There is factors directly affecting foreign direct investment (FDI) desions such as political balance, low rates, indused policies. According to Sun(2009) linkages between domestic and foreign firms can also affect the export performance of domestic firms, which provides yet another explanation for increased competition for FDI among host country governments. There are two basic understanding of the effect of FDI, one of them is considered that this effect is positive and other second believe refused it however spillover effect is still important matter for these two sides. (Aitken and Harrison 1999) Navaretti and Venables (2006) mentioned the FDI effect host and home countries in variety of ways and it can be structured in three way firstly product market effects these are the quantity and quality of home and host country and also competitive conditions of multinational and local companies. Secondly factors market effects can be expand as capital and labour and thirdly spillover which is effects of technological improvement in host country. FDI Theories Vernon (1966) as cited by Bora (2002) examined Product life cycle model seeks to bridge international trade theory and individual firm`s perspective of investment in product development and mentioned that there different level in the product life cycle in different multinational companies. The theory basically concerned that foreign direct investment (FDI) is major way to transfer new innovations and technology and assume three level of product life cycles. Caves(1971) as cited by Jones and Wren(2006) studied Hymer`s theory and linked Hymer`s theory of international production to the then current theories of industrial organization on horizontal which is firm`s product in foreign market and vertical integration which is different stage of production. Dunning (1997) developed OLI(ownership, location initials of internationalization) theory also known as eclectic theory. According to the eclectic theory multinational companies invest and acts to advantages of ownership advantages, location advantages, and internationalization advantages. Domestic and foreign companies can achieve competitive advantage in markets that are closely related to benefits. Foreign direct investment (FDI) studies regarded to positive effect of employment in host countries and emerge of economy. Chen (2000) mentioned that foreign direct investment(FDI) helps to improve knowledge skills and assistance to progress new technologies and adaptation to new ideas marketing and business strategies and also make attractive to other investors in host country. Foreign Direct Investment in China China`s historical changes is an important example to progression communism and imperialism systems. Chinese communists have transformed their socialist ideology into a new national project that de ¬Ã‚ nes modernisation in globalist terms.(Harris 2005) Zhilong(2002) mentioned that China began to implement the opening-up policy and actively utilise foreign direct investment (FDI) after Deng Xiaoping had come into power, which means that China did not open its domestic market until the early eighties. During the three decades from 1949 to 1979, China absolutely forbade foreign investments and hardly took foreign loans. Since agreement to the WTO in 2001 FDI growth dramatically and China has become biggest FDI share comparing in developing countries according to WTO(2008) China has become the world`s third largest trader and manufacturer. WTO(2009), export of Chinese goods has determined that the first order and export of commercial services ranked Fifth in the world also China has become one of the largest importer in the world. One of the most well developed country Germany has ranked second in export of merchandise and export of commercial services was third. This report shows that Brazil and India other most emerging countries in FDI. Euromonitor (2010) indicates that China`s export were valued Chinas exports were esteemed at US$119.9 billion in April 2010, up by 30.5% year-on-year and increase 24% than last year. The reason of increase of export was mainly growing machinery and electronics sales to USA, the EU and Japan. In addition in April 2010, imports went up 49.7% year-on-year to US$118.2 billion however The annual expansion in imports slowed compared to March 2010, when imports increased by a robust rate of 66.2% year-on-year to US$119.4 billion. In April 2010, China, open 7.2 billion U.S. dollars recorded in the previous month, according to the first time since 2004, recorded a trade surplus of $ 1,700,000,000. However, compared with a year ago, Chinas trade surplus shrank 87.0% in April of 2010. Muyuan(2011) argued that after earthquake in Japan there will be negative impact of FDI in China because Japan is the second foreign direct investment(FDI) country in China after Hong Kong. Japan FDI was $4.1 billion in 2010 and this figure corresponds to 3.9% of FDI in China. However China`s economic growth is not just depend on FDI there is significant foreign exchange reserves and surplus even though it was believed that there will be long term impact of Japan FDI rise of economic growth in China. The massive expansion of the Chinese economy growth can be described as a miracle comparing the improvement global export and has become an economic power in the world. Chinese companies ranked top list of leading global business firm over the years. Since economic development people lifestyle, consumer behaviour has changed in China. There is huge movement to rural area to big cities even though largest population still remains in the rural areas. There is different studies have defined FDI in different ways for instance according to Chen(2000) foreign direct investment defined as investment in which a firm acquires a substantial controlling interest in a foreign firm or sets up a subsidiary in a foreign firm or sets up subsidiary in a foreign country and also is one of the strategy to getting multinational. There is different ways to invest other countries such as licensing, franchising, joint venture, exporting, greenfield investment, merger and acquisitions. Foreign Direct Investment in Brazil FDI has crucial role in progress and improvement of Brazil economy and being attracted by many multinational firms. Over these progresses Government policies has been changed to make suitable to invest by firms. Euromonitor(2010) confirmed that Brazil has second foreign direct investment(FDI) inflow in the world. According to the central bank foreign direct investment in Brazil (2009) totalled $25.9 billon. The impact of FDI on Brazilian economy has been helped a number of ways for instance improvement policies, economical situation, political stability and increasing the countries reputation over the years. The growth of FDI has changed and increased productivity level, competitiveness and become more ease up since 1990s in Brazil. The spillover effect influence existing market and productivity of other firms also and it is more likely that products becomes cheaper The foreign investors create outflow of personnel, management styles from the foreign firms to host companies. Moran(2004) mentioned that Citibank`s training program influend the financial sector and become a leading example to train their own employees in Brazil. FDI is not effect employment level also it may affect technological improvements which is called spillover effect which is transferred by firms and effect productivity, effiency and econimal growth.(Jones and Wren 2006) The growth of FDI has changed and increased productivity level, competitiveness and become more ease up since 1990s in Brazil. Conclusion This essay aims to give an overview of foreign direct investment with main theories and examples from variety of countries. Activities of multinational companies effect in both home and host countries in the global world and also these activities have some advantages impact in short and long term prospects and significant effects on both sides. Over the past decades emerging countries have changed and improved existing economical and political situations to attract by and become very attractive for FDI and gain competitive advantages especially such countries China, India and Brazil become major host countries for international companies. Foreign direct investment has been effected economy, investment trade ,structure, envoriment and labour in host countries.

The Space Between Us andA Thousand Splendid Suns Essay -- Comparative,

In architecture, contrast is used to create a dramatic entrance. The observer moves from a small, dimly lit space to a grand room full of light where they feel the impact of the room because of its contrast with the previous one. Similarly, authors, the architects of a book’s plot, use contrast to emphasize a character’s struggles and triumphs. In both The Space Between Us by Thirty Umrigar and A Thousand Splendid Suns by Khaled Hosseini, the authors use the contrast between two lives to emphasize the power of money, education, and gender within Afghan and Indian society. The centre of economy and the focus of many lives, the power of money is punctuated by the difference in wealth in Bhima and Sera’s lives in The Space Between Us. The importance of money is stressed in A Thousand Splendid Suns with the contrast between Mariam’s father’s prosperity and her mother’s poverty and the difference in Laila and Mariam’s lives before and after war. Centred on the newly abolished caste system, the distinction between Bhima and Sera’s financial situations underlines the difference money makes in their society. While Bhima is forced to live in a slum, Sera enjoys the luxury of her home and the employment of Bhima. Another luxury Bhima can’t afford is to welcome Maya’s baby. Instead she is forced to watch her granddaughter suffer from the emotional effects of an abortion. While Sera eagerly awaits the birth of her own grandchild she is the one who financially facilitates the abortion of Bhima’s great- grandchild. Furthermore, because of the pre-existing social constraints of the caste system, Bhima is not permitted to sit on the same furniture or use the same dishes as Sera. Similarly, Mariam’s life is also restricted by her mother’s pove... ... few prospects. As a result, she felt the loss of something that could empower her to achieve her dreams. The power of education is also accented in The Space Between Us by the divergent lives that Bhima and Maya lead. While Bhima on the one hand is destined to forever serve others, Maya has the potential to overcome her circumstances because of her education. The importance that schooling can make in Maya’s life is repeatedly pointed out by Bhima whose dream for Maya is that she will go from her hut with two copper pots to â€Å"a kitchen with sparkling stainless steel pots and pans† (page 21) This is Bhima’s ultimate vision for Maya, one only attainable by continuing her schooling. Polarized by Bhima’s lack of education, which is what she equates to as the reason for her almost destitute life, the potential that school can afford a person in India is clearly defined.

The Call :: Essays Papers

The Call Touching Christ Jesus’ initial call is not to believe, but to come. The disciples have no answers when they leave their families and their occupations, merely a person and a promise. Faith, therefore, is not professing a certain checklist of dogma or signing a statement (as schools like Wheaton require for entrance). As James May put so eloquently in his fall chapel talk, the person of faith, as demonstrated by the woman with hemorrhaging in Mark 5:25-34 dares to touch Christ amidst the masses swirling around him. It was in the doing that she encounters Jesus, and he responds: â€Å"Your faith has made you well.† Therefore, I agree with Stassen and Gushee, who challenge,â€Å"[T]here is not authentic Christianity, discipleship or Christian ethics apart from doing the deeds he taught his followers to do† (S&G 486). Faith does not require an action; it is an action. So how do we touch a Christ who is no longer physically present with us, especially when clouds of opinion about him swirl around us? As the disciples were asked to trust the promise that Jesus would recreate their identities as â€Å"fishers of men,† we must begin our journey of discipleship by examining what promises we have been given as God’s people. The Word of God Certainly, most Christians would agree that these are most readily found in the Bible. But as I have been challenged more recently, and as Stassen and Gushee articulate, â€Å"It is not possible in principle to set limits on where God’s truth might be discovered, and thus to place some ultimate outer boundary on the ‘sources of authority’ for Christian ethics† (S&G 90). While I think Stassen and Gushee make some bold claims about the Bible being the â€Å"sun around which all other sources of authority are to orbit† (isn’t Jesus the Son around which all authorities are brought into proper order (Philippians 2.5-11)?), they do emphasize the balance of seeing God’s Word as neither an ancient, irrelevant relic nor an answer-book for all present-day circumstances. To practice Christian ethics, then, Christianity must understand the Bible as only one means of revelation, and a means that requires constant scrutiny and guidance to understan d if we’re really hearing the fullness of God’s Word within its complex pages. Thus, Christians can understand that the promises of God are neither restricted to the Bible (where would the illiterate of the world be?

Style and Supervenience :: Technology Computers Computer Essays

Style and Supervenience ABSTRACT: Cope's Computers and Musical Style (1991) describes a computer program that allegedly can represent and replicate musical styles solely on the basis of compositions that have been entered into it. If this claim is correct, then it must be that an oeuvre ¡Ã‚ ¦s stylistic characteristics locally supervene on its textual features, which roughly means that its stylistic properties are entirely determined by its textual properties. In my paper I argue that stylistic properties do not locally supervene on textual properties, and thus that neither Cope ¡Ã‚ ¦s program nor any other that essentially works like it can represent or replicate styles. Cope (1991) describes a computer program that allegedly can represent and replicate musical styles solely on the basis of compositions that have been entered into it (ix, xi ¡Xall page-references are to Cope 1991). If this claim is correct, then it must be that an oeuvre ¡Ã‚ ¦s stylistic characteristics locally supervene on its textual features, which roughly means that its stylistic properties are entirely determined by its textual properties. This paper argues that stylistic properties do not locally supervene on textual properties, and thus that neither Cope ¡Ã‚ ¦s program nor any other that essentially works like it can represent or replicate styles. 1. Cope's Composing Computer David Cope is a composer and music theorist who got interested in the applications of computer science to music. The direct cause of his interest was a composer ¡Ã‚ ¦s block; this made him turn to computer programming in the hope to find a  ¡Ã‚ ¥composing partner ¡Ã‚ ¦ (18). Eventually his search resulted in a program he termed Experiments in Musical Intelligence (EMI). Let me briefly sketch what EMI does and how it works. What EMI does is easily explained: musical data, like for instance a number of Mozart piano-sonatas, are (in coded form) fed into the computer, which then outputs new musical material. This new material is then hoped to be and, according to Cope, also often is, in the style of the music that was entered. How the program works is not so easily explained, but the following simplified account will do for the purposes of this paper (cf. 152ff for details). The two most important components of EMI are a pattern-matcher and a so-called Augmented Transition Network. The first searches for common patterns in the works that have gone into the computer, and stores these in a  ¡Ã‚ ¥style dictionary ¡Ã‚ ¦ (together with a weight, indicating how  ¡Ã‚ ¥common ¡Ã‚ ¦ they are).

Wage vs Salary

Introduction: Wage and salary are the two important elements for designing compensation package for any organization. Often, we mistake considering the wage and salary as synonymous. But there are some substantial differences between them. In order to get higher productivity, it is much more important to know the different between wage and salary. Before comparison, try to penetrate the insights of them. Wage: Wages are generally paid per hour. This means that you have to be present and working in order to get paid. Most of the time, wage jobs are not as inclusive when it comes to things like paid vacations, or paid sick days. Wage earners often have to give up pay for leaving early, coming in late, missing a day, or taking a vacation. Historically, we often refer to manual labor jobs as wage jobs, and positions. Wage earners are more likely to be found in positions with high turnover, while salaries are often assigned for positions with low turnover Wages are more likely to be added up into additional payments. If you work 50 hours in one week, you may receive your first 40 hours at the regular pay rate, and the additional 10 hours at 1 Â ½ times your normal pay rate. Depending on the structure and traditions of different economies around the world, wage rates are either the product of market forces (supply and demand), as is common in the United States, or wage rates may be influenced by other factors such as tradition, social structure and seniority, as in Japan. Salary: A salary is an amount paid for a particular job, regardless of hours worked, in a package payment system. Salary refers to how much you get paid every year. Salary earners rarely have to punch a time clock, or keep an accurate account of their hours, because they get paid for performance rather than by the hour. Salaried workers are much more likely to have paid sick days and paid vacations, and are not docked pay for being late or leaving early from time to time. Salary can also be counted in terms other than money. Some companies consider reimbursement for things like medical insurance as part of your salary. You can even find some companies blending education and retirement contributions as part of your salary package. Professional jobs are salaried jobs and it has low turnover compare to wage jobs. It might include a base salary, pension, fringe benefit, bonuses, stock options and so on.

Naukri.Com

NAUKRI. COM Industry- eBusiness is the integration of a company's business including products, procedures, and services over the Internet. [pic] †¢ You turn your company from a business into an eBusiness when you integrate your sales, marketing, accounting, manufacturing, and operations with your web site activities. †¢ An eBusiness uses the Internet as a center for all business activities. †¢ eCommerce is the online component of an eBusiness. †¢ E-business may be defined as the conduct of industry,trade,and commerce using the computer networks. †¢ Naukri. om is an Indian job search engine operating in India founded by Sanjeev Bikhchandani in March1997. †¢ This employment site allows businesses to place job announcements and look through resumes. People looking for employement can post their resumes, ad links to their home page and browse the ads and look at potential employer's home pages as well. †¢ The site was established in 1997 by Info Edge (I ndia) Ltd. Info Edge is a listed company on the Bombay Stock Exchange and National Stock Exchange. It went public in November 2006. As of March 31, 2011 Naukri. om had a database of about 25 million registered job seekers and over 80,000 live job listings from Corporate Customers. During the Fiscal year 2010-11 Naukri. com serviced approximately 42,000 Corporate Customers, an average of about 12,000 resumes were added while about 72,000 were modified daily in the Naukri. com database in Fiscal year 2010-11. Overview †¢ In India Naukri. com has been ranked at 22nd spot as per Alexa traffic rankings. It has a global ranking of 452. 2,480 sites share their links in the job portal. Usually almost 9 minutes is spent by each viewer in the site nd every page is viewed almost 42 second approximately. Naukri is the leading job site in India and is the premier brand of Info Edge. It has single-handedly given a new dimension to the concept of employment in the country. †¢ After it wa s found the company has left behind every competitor. Naukri. com as a recruitment agency offers employment related services to both regular job seekers and leading placement agencies and recruiters and corporate houses. Its services are available in both India as well as outside the country. The jobsite offers a wide range of services such as Response Management Tools and Resume Database Access.Among its major services is recruiter branding solutions, Naukri PayCheck, Naukri. com Magazine, Resdex, Naukri on Mobile and Chat and job postings. The site has, at any time, 200,000 jobs and serves almost 35,500 corporate houses. It also publishes a useful report named Naukri JobSpeak, which is brought out on a monthly basis. Corporate strategy Vision †¢ Vision is to create a platform where, in 20 years time, every Indian who is looking for a job can find one. Mission †¢ Every person looking for a Job should get one. Initial Strategy (1997-2000) †¢ The initial marketing stra tegy was geared towards fulfilling two objectives.The first objective was to get the companies and placement consultants to list their jobs on the web site and the second one was to get job seekers to visit the site. Towards achieving the first objective, an intensive search exercise was carried out. The team went through the previous issues of several newspapers and magazines, went to libraries, scanned Yellow Pages and built a mailing list that contained names and addresses of approximately twenty four thousand companies and placement consultants who had placed an advertisement for jobs in the last five years.Letters were mailed out to them with information about the service. At the same time, another list of newspapers and magazines was compiled. Letters were also sent to these newspapers and magazines informing them of the introduction of this unique service. Advertising was also done but on a very small scale. It was restricted to small-classified displays in newspapers. In eff ect, initially, the marketing strategy of Naukri. com was based on direct mailing and it was actually a very low cost one. Current Strategy (2001-2004) †¢ The marketing strategy currently being followed by Naukri. om is â€Å"two pronged† one, in the words of their marketing manager Ayesha Kapur. Naukri. com reaches out to two segments primarily – the job seekers and the employers. To reach out to recruiters, Naukri. com has a 130-140 strong sales force across the country that go around and meet the clients face to face, introduce them to the products and explain them. The mechanism adopted to reach out to the other segment, that is, the job seekers, is aggressive advertising. The aggressive advertising has kept momentum only during the last year (2003-2004). Naukri. om has been advertising on television and the print media and is now exploring radio as a medium for advertising its services and products. Advertisement on television has included promotion during th e India–Australia cricket game series telecast on the national T. V. network, Doordarshan, in the year 2001. Environmental factors †¢ The major external forces are: †¢ SUPPLY AND DEMAND †¢ If the company has a demand for more professionals and there is limited supply in the market for the professionals demanded by the company, then the company will have to depend upon internal sources by providing them special training and development programs.In this case naukri. com has to supply more resumes and employable people. †¢ Labour market If there is surplus of manpower at the time of recruitment, even informal attempts at the time of recruiting like notice boards display of the requisition or announcement in the meeting etc will attract more than enough applicants. †¢ IMAGE / GOODWILL †¢ Image of a company is based on what organization does and affected by industry. Good companies looking for candidates at naukri. com will increase the number of peop le joining the site for future searches. POLITICAL-SOCIAL- LEGAL ENVIRONMENT †¢ Various government regulations prohibiting discrimination in hiring and employment have direct impact on recruitment practices. any law or regulation will affect the number of resumes forwarded by naukri. com for example if there are reserved seats for SC/ST in a company then naukri. com will have to filter out those matching this criteria. †¢ COMPETITORS †¢ To face the competition, many a times the organizations have to change their recruitment policies according to the policies being followed by the competitors. Naukri. om has to follow with company’s policies and update its website with same on real time basis. Business Process [pic] †¢ Naukri. com is currently positioned in the online recruitment and job search space. †¢ It can define its business based on products and services delivered or customer functions fulfilled. †¢ A possible list of definitions could incl ude online advertising site for vacancies; Internet based recruitment related products and services business; online resume source; online information source for job seekers on available jobs; online job application method; online resume services for job-seekers, etc. Another way of defining a firm’s business is to base the definition on the firm’s core competencies. †¢ Naukri. com has developed competencies in creating and running a website and associated technologies. †¢ The firm is competent at facilitating matches between the job providers and the job seekers using its website and the power of Internet and e-mail. †¢ This definition enables the firm to diversify in the future to any product category where the firm can facilitate matches between two or more sets of parties using a website, the Internet, and e-mail through its proprietary technology and databases. A visit to naukri. com website indicates that the firm is already experimenting with matr imonial matches and matches involving owners of building plots, houses, and apartments with those seeking to purchase or rent property. Problem definition As the number of unemployable people is rising we need a method by which Just in time approach for finding the jobs by unemployable people and finding of employees by the company becomes efficient. Requirement analysis As Is |To be | |Notice boards, print ads, word of mouth |Web portal | |Results oriented |Process oriented | |Low level coverage of notice |Wide area coverage of information | |JIT process efficiency is low |JIT process becomes efficient | |Difficult in access to information |Easy access to live employment opportunities | |Low records of database of searchers and recruiters |Large records updated daily | |Public access, private access not possible |Private access possible | Technology †¢ The database collection. †¢ World Wide Web †¢ iFind Technology The iFind algorithm is powered to find what y ou mean, not just what you type. This increases the volume of relevant resumes available to you to choose from. †¢ The ION platform is fitted with security features to cover: User authentication †¢ Safe platform administration †¢ Secure communication protocols †¢ Additionally, the platform is compatible with standard security features, such as the ones related to the setup of secure networks (in particular VPN technology, firewalls/routers NAT configurations, SSH connections). †¢ E-apps application for employers to manage responses. †¢ applicant tracking system (ATS) †¢ DSS [pic] Technologies used and their preference with increasing volumeAttributes and Characteristics †¢ Faster search †¢ Secured access †¢ Personalized data †¢ Customization of data †¢ Privacy protocol †¢ Huge records for recruiter and applicant to search from †¢ Cost effective †¢ Global reach †¢ Reduction in recruitment time by 60% Usab ility from stakeholder points of view For job hunters †¢ Ease of access to millions of jobs. †¢ Personalized format †¢ Secure login †¢ Global reach †¢ Application time is reduced †¢ Resume developments For employers †¢ Connectivity to millions of job hunters †¢ Real time information updates †¢ Relevant search †¢ E apps to manage resonses †¢ Ease in passing information For government †¢ Increase in GDP †¢ Increase in tax revenues Low unemployable rate IT Infrastructure requirement [pic] 5 layer model of naukri. com infrastructure [pic] Firewall It is a software application mounted on a server at the point where a company is connected to the internet. Its purpose is to prevent unauthorized access into the company from outsiders Demiliterized zone In a DMZ configuration, most computers on the LAN run behind a firewall connected to a public network like the internet. One or more computers also run outside the firewall in t he DMZ. Cost benefit analysis They made the market more efficient by reducing ‘search cost’ and ‘transaction cost’ thus making it attractive to get into this market.It is important to understand the reasons for naukri. com and other similar websites registering excellent growth. The job market existed before but naukri. com and other similar websites took initiatives to facilitate certain activities performed in this market. They made the market more efficient by reducing ‘search cost’ and ‘transaction cost’ thus making it attractive to get into this market. In this case, the efficiency in the market also brings in effectiveness as the cycle time to close the transaction becomes short leading to increased satisfaction. That is, when market becomes more efficient, ‘trapped value’ is released which means a new revenue stream for the business organization.Trapped value is also released when a ‘new value systemâ€⠄¢ gets created, for example, the value of a new found ‘community’ of recruiters and job seekers—they existed earlier but as standalone entities. This leads to savings in cost to search the talent. For recruiters the cost advantage comes from reducing the cost of print ads and other traditional methods. Also they get the great talent quickly so that they can hire the person for the position and continue their operations. For job hunters it saves their cost of running around for hunting down the required jobs. Challenges in Naukri. com business [pic] People- Convenience and connectivity ensures people are just click away to get the right kind of job.The ease of accessing the database for application for the jobs has made it easier for people to search the jobs which suit them. However with increasing number of applicants the increasing database makes it difficult to manage the large pool of offers. Moreover some co-success factors support both efficiency and effec tiveness: communities as parts of e-customer relationship management programs improve customer retention , thus avoiding high costs of acquiring new customers. Implementation It's easy to describe e-commerce and the benefits resulting from its implementation. It's not so easy to develop and deploy e-commerce systems. Companies have faced significant hurdles in these efforts: Cost.E-commerce requires sophisticated, distributed systems based on new technologies that can touch many of a company's core business processes. As with all major business systems, e-commerce systems require significant investments in hardware, software, staffing, and training. Businesses need comprehensive solutions that are easy to use and thus help enable cost-effective deployment. Value. Businesses want to know that their investments in e-commerce systems will produce a return. They deploy e-commerce systems to achieve business objectives such as lead generation, business process automation, and cost reduct ion. They want to ensure that these objectives are met.Businesses also need flexible solutions so that they can easily adapt a system to meet changing business conditions. Security. Because the Internet provides almost universal access, a company's assets must be protected against misuse, whether accidental or malicious. At the same time, that protection should not compromise a site's usability or performance nor make its development too complex. There is an additional security issue: Because e-commerce systems enable the collection and usage of sensitive information about individual customers, companies also need to protect the privacy of their customers. Existing Systems. Companies need to be able to harness the functionality of existing applications into e-commerce systems.Most companies new to e-commerce already use information technology to conduct business in non-Internet environments— in existing marketing, order management, billing, inventory, distribution, and custom er service systems. The Internet represents an alternative and complementary way to do business. It's imperative that Internet e-commerce systems integrate existing systems in a manner that avoids duplicate function and maintains usability, performance, and reliability. Interoperability. Interoperability here means the linking of trading partners' applications in order to exchange business documents. These systems must work together well in order to achieve business objectives. For example, the order-management application of a business partner must interoperate with the inventory applications of its suppliers.Interoperation between businesses reduces costs and improves performance. It enables the implementation of more dynamic value chains. Business partners Brijj- professional networking Merination- study material Jeevansaathi- Indian matrimonial site Allcheck deals- real estate in india Zomato- food guide 99 acres- real estate in india Shiksha- education and career Mydala. com- d eal offering site PEST Analysis POLITICAL: 1. Government support for increasing Internet penetration in India. 2. Tax benefits to corporate. 3. Government policy to increase jobs 4. Pumping money in the infrastructure ECONOMICAL 1. Booming Indian economy. 2. Increase in Indian GDP 3.Increase in ratio of Employed to unemployed people 4. Base of internet users multiplied by 10 to 11 times in last 6 years. SOCIAL 1. People spend more time on internet 2. Rise of social networking site 3. High priority on time and convenience. 4. Improving usage of Broadband and high computer literacy. TECHNOLOGICAL 1. increase in broadband services 2. Increasing penetration rate of broadband and wireless internet. 3. Better managed E business site for ease, privacy and advancements in net banking. SWOT Analysis †¢ naukri. com has the first mover advantage. It is still paying off till date with naukri having the best brand recall in terms of job portals. The site design has received great acceptance among Indians. (better than monster and timesjobs) †¢ It has the experience of being in the market for almost a decade. †¢ It has a large market share while monsterindia and Timesjobs are far behind. †¢ It ranked as India’s number one job site on all parameters — page view, reach, and traffic. †¢ It has the advantage of a clear revenue model since its inception. While it has a few services that are free to both job seekers and job providers, the majority of their services are paid for by the recruiters. †¢ It has a very committed team. This is clear from the visits made by them to establish contact. It is known to have one of the best work atmospheres. Weaknesses †¢ It has a large number of employees and hence the company incurs a high cost for managing salesforce. †¢ There is a high level of attrition. †¢ Employer Branding on Naukri. com is hardly visible which is a major product flaw on the portal Opportunities †¢ Interne t users are increasing day by day. Approximately, 7. 5 million urban Indians are using the net. †¢ Further, with broadband infrastructure being rolled out, there are more opportunities on the net. †¢ The scope of online recruitment is, therefore, increasing. Like any other online recruitment company, it has the advantage of being a low cost medium of recruitment. †¢ SHIKSHA. om and JEEVANSAATHI. com are the group portals of naukri. com and have great potential †¢ The online opportunity for hiring in India is growing at 80-90 per cent each year. THREATS †¢ Chances are that many more potential competitors may gain entry into the market. †¢ It is quite possible that any one of the players may also provide value-added services to clients like conducting preliminary interviews, etc. †¢ Sabotaging the existing clients of naukri. com by its competitors recently and luring them with more listing and other value-added services at slightly more premium can h ave a long term negative impact. While this issue can be tack-led out by naukri. om, if it continues, it may result in erosion of market advantage and loss of customer confidence on a single job portal i. e Naukri and hence loss of brand loyalty. Ethical Issues 1) Web tracking: E-businesses draw information on how visitors use a site through log files. Analysis of log file means turning log data into application service or installing software that can pluck relevant information from files in-house. 2) Privacy: Most Electronic Payment Systems knows the identity of the buyer. So it is necessary to protect the identity of a buyer who uses Electronic Payment System. References http://www. slideshare. net/dipaliqween/infoedge